Quotes on marketing & advertising

A challenger’s always challenging something – the establishment, complacency, or mediocrity..whatever it might be.

Scott Keogh, Audi of America

Everybody in advertising tries to kill an elephant by patting it to death. What’s wrong with a spear to the heart?

Howard Luck Gossage

If everyone’s doing it, no one’s doing it.

Dave Trott

For if making brands ‘mentally available’ (i.e. easily recalled in consumption and purchase situations) is dependent on the quantity and accessibility of associations in the mind, then the brand-as-shape is so horribly underpopulated in memories it feels positively anorexic.

Martin Weigel

How would you feel if you woke up tomorrow and your biggest competitor was running this work?

Steve Henry

Fast is fine. But Accuracy is everything.

Wyatt Earp

Starting with technology equals HYPE. Starting with human behaviour equals STRATEGY.


Once customers are in our stores, they’re ours to lose

Hubery Joly

When information is cheap, attention becomes expensive.

James Gleick

Marketing takes a day to learn.  Unfortunately it takes a lifetime to master.

Phil Kotler

It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.

Bill Bernbach

Just because somebody hears something you say, or reads something that you write, doesn’t mean you’ve reached them.

Frank Zappa

One of the problems (with advertising) is that we tend to assume that things that are expensive should be time consuming and things that are time consuming should be expensive.

Rory Sutherland

Advertising should afflict the comfortable and comfort the afflicted.

Carl Ally

If you can’t figure out the one thing you want to say, why do you expect consumers to figure out the one thing you need them to hear?

Lee  Clow’s Beard

3.5m fans aren’t so relevant when your competitors serves Americans 335m drinks everyday.


Logic will get you from A to B. Imagination will take you everywhere.

Albert Einstein


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