A challenger’s always challenging something – the establishment, complacency, or mediocrity..whatever it might be.
Scott Keogh, Audi of America
Everybody in advertising tries to kill an elephant by patting it to death. What’s wrong with a spear to the heart?
Howard Luck Gossage
If everyone’s doing it, no one’s doing it.
For if making brands ‘mentally available’ (i.e. easily recalled in consumption and purchase situations) is dependent on the quantity and accessibility of associations in the mind, then the brand-as-shape is so horribly underpopulated in memories it feels positively anorexic.
How would you feel if you woke up tomorrow and your biggest competitor was running this work?
Steve Henry
Fast is fine. But Accuracy is everything.
Wyatt Earp
Starting with technology equals HYPE. Starting with human behaviour equals STRATEGY.
Anonymous
Once customers are in our stores, they’re ours to lose
Hubery Joly
When information is cheap, attention becomes expensive.
James Gleick
Marketing takes a day to learn. Unfortunately it takes a lifetime to master.Phil Kotler
It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.Bill Bernbach
Just because somebody hears something you say, or reads something that you write, doesn’t mean you’ve reached them.
Frank Zappa
One of the problems (with advertising) is that we tend to assume that things that are expensive should be time consuming and things that are time consuming should be expensive.
Rory Sutherland
Advertising should afflict the comfortable and comfort the afflicted.
Carl Ally
If you can’t figure out the one thing you want to say, why do you expect consumers to figure out the one thing you need them to hear?
Lee Clow’s Beard
3.5m fans aren’t so relevant when your competitors serves Americans 335m drinks everyday.
Unknown
Logic will get you from A to B. Imagination will take you everywhere.
Albert Einstein
General musings 
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