What would you do?

If you didn’t catch this when it was on TV originally, it is well worth a watch.

I know Alex from Crossfit and was trying to work Harrison’s Fund whilst I was at TPO to give them even more exposure.

As a parent, you can’t but well up and be inspired by Alex and Harrison’s story.


Attention bias

Saw this really interesting ad today which takes plays on the human psyche of our attention bias.  Watch and see if you can see it first time around.


It immediately reminded me of this ad although, I admit, I had to search for the technique used rather than the organisation who made it as I had forgotten it.




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