I’d forgotten about this guy
Original post here
I recently favourited (or is it loved now?) a post on Twitter which linked to a dissection of an interaction between Steve Jobs and a disgruntled developed back in the late 90s.
Whilst the article goes through the detail of the entire response, there were two passages that I was taken by:
you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it.
Hindsight is a wonderful thing, but clearly Jobs was very set in his path and delivered on what his vision was. How often can we say the people we work for, our competitors and other companies in general have the same steadfast nature? The same clarity in strategy? Too often business thinks in the short term and the long game can’t be clearly seen.
and some mistakes will be made, by the way. Some mistakes will be made along the way. That’s good. Because at least some decisions are being made along the way.
The key element is the last sentence on that passage. To make tough decisions take guts. You have to have the balls and conviction that you are making the right decision at that point in time, with the information you have to hand. You’ll get it wrong and sometimes you don’t have enough information, but to NOT make a decision can be more detrimental than making the wrong one.
In any case, if you want to see the whole exchange, it’s below
Interesting ad from a mobile network and the ‘tension’ that exists with the sheer volume and importance of tech in our life
Enjoy Xmas with the ones you are with
Two really interesting reads about how marketing (clients and agencies alike) have shifted so far towards different specialisations that it is getting increasingly harder to understand the full picture.
As that continues, each area will fight for their own slice of the pie, believing it to be the most important.
As Arsene Wenger put it “Everyone thinks they have the prettiest wife at home“; or in Faris’ words “if you ask a fishmonger what you should have for dinner, you would be surprised if he suggested a steak”
- How to unify disparate agencies behind marketing campaigns by Faris Yakob
- Marketing is specialising into irrelevance by Gareth Kay