The only thing any entrepreneur, salesperson or anyone in any position can control is their effort.
“Everyone has got the will to win; it’s only those with the will to prepare that do win.”
It was Aaron Spelling, I believe, who said, “TV is the path of least resistance from complete boredom.”
In every case, all things being equal, we choose the path of least resistance.
Put another way, it’s way too hard to shop for shows in a store where the aisles are endless. It’s stressful and a lot of work. Which is exactly why when we channel surf, or when we surf the net, we all end up surfing the same 10, 15, 20 channels/sites over and over again. It’s the path of least resistance.
No balls, no babies