The uber-boss talks Twitter

My CEO, Ronan Dunne, has been talking about Twitter and it’s value to him and to the company as a whole.

Whilst I don’t necessarily believe that every company needs to be on Twitter for O2 I think that it is a necessity given the business and category we are in.  I am pleased we have that level of understanding, C-level buy-in and commitment to it.

Here are the words from the big man:

Flippin’ virals

August_goviral1-600x437I have to admit this has long been coming.  I saved it when I saw it but then never actually posted it.

I have somewhat of a difficult time with virals as I alluded to here and here. But when someone posts something like this my blood does somewhat boil.

The problem is that viral is a consequence rather an action.  The best one can do is create something that has inherent value – whether through knowledge or entertainment – and if it’s good and worthy it will be shared.  It matters not if it is filmed on HD, SD or an old reel to reel tape.

And it is this basic point that annoys me about the question because it is trying to put the technology ahead of the content (again) and the viral element isn’t the technology.  The technology is merely a conduit, a facilitator to both capturing it and sharing it but it’s not what makes it a viral.

Rant over, onwards to Xmas parties!