Two really interesting reads about how marketing (clients and agencies alike) have shifted so far towards different specialisations that it is getting increasingly harder to understand the full picture.
As that continues, each area will fight for their own slice of the pie, believing it to be the most important.
As Arsene Wenger put it “Everyone thinks they have the prettiest wife at home“; or in Faris’ words “if you ask a fishmonger what you should have for dinner, you would be surprised if he suggested a steak”
- How to unify disparate agencies behind marketing campaigns by Faris Yakob
- Marketing is specialising into irrelevance by Gareth Kay
Whilst not extensive, a lot of what is on here is true of what leadership is about. If you want all the lessons, you can get them here
There Are No Small Parts, Only Small Actors
Big ideas take too much time to find and we don’t have the time to find ’em (not on current accountability time). Big ideas are equated to expensive ideas… Hence the word big. They’re meant to create a splash; secure buzz; enraptured the masses with pomp, grandeur and ceremony. Big ideas are similarly full of hot air, fluff, inflated with self importance, exaggeration and hyperbole
Interesting perspective over at Jaffe Juice