Saw this really interesting ad today which takes plays on the human psyche of our attention bias. Watch and see if you can see it first time around.
It immediately reminded me of this ad although, I admit, I had to search for the technique used rather than the organisation who made it as I had forgotten it.
Nice little “event based” campaign by a Portuguese drinks company
Brilliant predatory thinking as Dave Trott would call it.
Lesson: Know your audience