Is everything we know really wrong?

I came across this slide deck a few weeks back and thought it has some pretty interesting statistics about Advertising/Digital/Marketing.

It makes for some pretty interesting reading with good stats to be used and some quality quotes, none more so that a client who says

I love this work. It’s on brand and on brief. Let’s move straight to research.

Or the very true point that we often measure the wrong things (especially in digital) and therefore

Many confuse quantifiable social stats with channel effectiveness.

Anyway, have a read, digest and plagiarise!