Saw this as part of an article in Monocle’s “Forecast” and thought there was a lot that could be applied to marketing as well.
We are in an age where we know more and more about our target audience and can refine our message to those audience but are we doing so at the risk of losing some of the “social momentum” and impact that a wider message can have?
Interesting graphic from this article about interest and dimensions in which to consider it
I recently favourited (or is it loved now?) a post on Twitter which linked to a dissection of an interaction between Steve Jobs and a disgruntled developed back in the late 90s.
Whilst the article goes through the detail of the entire response, there were two passages that I was taken by:
you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it.
Hindsight is a wonderful thing, but clearly Jobs was very set in his path and delivered on what his vision was. How often can we say the people we work for, our competitors and other companies in general have the same steadfast nature? The same clarity in strategy? Too often business thinks in the short term and the long game can’t be clearly seen.
and some mistakes will be made, by the way. Some mistakes will be made along the way. That’s good. Because at least some decisions are being made along the way.
The key element is the last sentence on that passage. To make tough decisions take guts. You have to have the balls and conviction that you are making the right decision at that point in time, with the information you have to hand. You’ll get it wrong and sometimes you don’t have enough information, but to NOT make a decision can be more detrimental than making the wrong one.
In any case, if you want to see the whole exchange, it’s below
Interesting ad from a mobile network and the ‘tension’ that exists with the sheer volume and importance of tech in our life
Enjoy Xmas with the ones you are with
Posted in 2015, December 2015
- Tagged 2015, ad, advertising, brand, Christmas, communities, creativity, family, life, marketing, society, thoughts, video, work
There is a quote that has been bandied around the office lately that encapsulates this. It comes from Maya Angelou and goes like this
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”