Attention bias

Saw this really interesting ad today which takes plays on the human psyche of our attention bias.  Watch and see if you can see it first time around.

 

It immediately reminded me of this ad although, I admit, I had to search for the technique used rather than the organisation who made it as I had forgotten it.

 

 

 

Long term Vs short term memory

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There is a quote  that has been bandied around the office lately that encapsulates this.  It comes from Maya Angelou and goes like this

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”