On making decisions

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The uber-boss talks Twitter

My CEO, Ronan Dunne, has been talking about Twitter and it’s value to him and to the company as a whole.

Whilst I don’t necessarily believe that every company needs to be on Twitter for O2 I think that it is a necessity given the business and category we are in.  I am pleased we have that level of understanding, C-level buy-in and commitment to it.

Here are the words from the big man:

When number crunchers go rogue

Now, I like my infographics.  In fact you can see a bunch of them on one of the pages on this blog, but only I saw one today that I simply cannot believe.  It was on this article and the infographic is below:

SocialMediaGlobal

I simply cannot believe that mobile penetration is 91% and that only 600m people don’t have one. Penetration and subscriptions are two very different metrics – one is the number of contracts out there, the other is the number of actual people who have phones.  I know many people with 2 or more phones (and therefore contracts) so this number to me feels grossly inflated by over-consumption in the Western world.

A similar feat of maths blindness comes in the shape of social networks.  Frig me, pretty soon we are going to have more people on social networks than people who have internet connection.  How can this be?  Simple really, if you are active on social media, more than likely you will have one account for one and one account for another so there is probably a large amount of duplication here.

The premise of the story the infographic is trying to tell I have no issue with, but it’s where they use the figures to tell an incomplete/incorrect story that pisses me off.

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