The uber-boss talks Twitter

My CEO, Ronan Dunne, has been talking about Twitter and it’s value to him and to the company as a whole.

Whilst I don’t necessarily believe that every company needs to be on Twitter for O2 I think that it is a necessity given the business and category we are in.  I am pleased we have that level of understanding, C-level buy-in and commitment to it.

Here are the words from the big man: