A really interesting interview with Mark Ritson covering a wide array of activity but from about 14:40 he goes on to talk about tactics/marcomms vs marketing and how the two are often converged in the mind of people in the industry.
Time for part 2 of my Summer Soundcloud Sounds
If you were into grunge when grunge was big, Temple of the Dog is unlikely to have escaped you.
They were one of the original supergroups, before they were a thing.
They released only one album.
But it was a seminal album.
And it is now 25 years old.
So they celebrated with a gig.
Which has been captured for my/your viewing pleasure.