Lots of truisms for both agencies…and clients

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Narrow Vs Wide targetting

Saw this as part of an article in Monocle’s “Forecast” and thought there was a lot that could be applied to marketing as well.

We are in an age where we know more and more about our target audience and can refine our message to those audience but are we doing so at the risk of losing some of the “social momentum” and impact that a wider message can have?