Two really interesting reads about how marketing (clients and agencies alike) have shifted so far towards different specialisations that it is getting increasingly harder to understand the full picture.
As that continues, each area will fight for their own slice of the pie, believing it to be the most important.
As Arsene Wenger put it “Everyone thinks they have the prettiest wife at home“; or in Faris’ words “if you ask a fishmonger what you should have for dinner, you would be surprised if he suggested a steak”
- How to unify disparate agencies behind marketing campaigns by Faris Yakob
- Marketing is specialising into irrelevance by Gareth Kay