Inward looking marketing

There is a danger that professional marketing becomes esoteric and talks to itself, and is interested in certain aspects such as making commercials. if that happens, it’s not providing the customer insight to the rest of the business and influencing it.

Sir Ian Cheshire, interview with MarketingWeek

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s