Sometimes you don’t need a visual

There was a really interesting campaign by Swiss Life who deal in Finance – e.g. Pensions etc.

They could have created the very traditional shot of an elderly couple and saving for the future.  But they chose not to.  They went with no visual and just copy to convey their message that things change, and life changes so why shouldn’t your plans.

A really great campaign that deserved sharing

Copy switch

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