Another excellent cartoon by Tom. Advertising isn’t there to compete with other ads, it’s there to break the monotony of the mundane everyday life. When 90% of all advertising goes unnoticed, the problem isn’t that other people are doing it better; it’s that consumers have other priorities on their mind. And unless you break through that barrier you’re screwed. As Bernbach said:
If your advertising goes unnoticed, everything else is academic!