The brand and advertising challenge

Another excellent cartoon by Tom.  Advertising isn’t there to compete with other ads, it’s there to break the monotony of the mundane everyday life.  When 90% of all advertising goes unnoticed, the problem isn’t that other people are doing it better; it’s that consumers have other priorities on their mind.  And unless you break through that barrier you’re screwed.  As Bernbach said:

If your advertising goes unnoticed, everything else is academic!

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