Is your choice really your own?

If you’ve not read it yet, then I recommend having a look at The Paradox of Choice by Barry Schwartz.

The book is a little bit long and the points are laboured but it is an interesting book about when does too much information actually lead to paralysis?  When does it go from liberating to debilitating?

If you’ve not got time for the book, then some clever clogs has create an infographic summarising the key points

paradox of choice


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