So Christmas is upon us – actually if Christmas starts when the supermarkets start selling Christmas paraphernalia then it has been with us for about 3 months now.
But I digress, this joyful period brings with it the same expectation for ad people as SuperBowl for Americans – “What will brand X bring out this year?”. For the past few years, John Lewis has set the benchmark for this.
But this year, we’ve had the first iteration of what can only be called crowdsourced Christmas creative. How else could two companies in the same industry come up with virtually the same ad within a few days of each other.
Besides the clear lack of creativity displayed by both, I simply refuse to believe that this is the family dynamic of the 21st century.
Seeing as they ads won’t wow me, all I want for Christmas is an ET repeat!