Sh*t happens when technology is the story

I thought about doing a longer post about this but frankly I couldn’t be bothered because it would just turn into a rant.

Technology is good, technology is great but never confuse technology isn’t the story.  Technology is the facilitator.  The latest example of the fallacy is EE.

They took this:

And turned it into this

Maybe I’m just being a bit grumpy, but what the f**k does the speed at which you watch the original video make any different to how shareable is or much you you enjoyed it?  The shoddy quality of the original actually added to the realism/surrealism of the whole thing.

Personally, it shows a lack of imagination and a lack of clarity of what 4G is all about – is it really about higher quality?  Is that what they’re pinning their hopes on?  If so, good luck to them.

Rover and out!

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One thought on “Sh*t happens when technology is the story

  1. Pingback: Flippin’ virals | General musings

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