A quote of warning

I’m reading a book about Bill Bernbach and there is a quote in there that is particularly poignant for all agencies. The quote is attributed to Paul Paulson to do with internal battles about DDB creativity.

The old timers who started with Bill knew what a selling idea was. That’s how they built the agency. They really knew how to sell. The generation that followed were caught up with clever and different as their criteria for great advertising, and that was a world of difference.

The last part of that quote is so true even today when new technologies take precedent over ideas and where form takes precedent over function (when it comes to advertising).


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s