Whilst I appreciate Guy’s reasons for doing it – he wants to cut through the clutter and ensure people in different time zones get to see his posts and he gets more followers. I get it, I really do. And it seems to work for him.
However, I don’t believe in it. I don’t believe in it for a few reasons:
- Social is about being ‘real’ – whilst I don’t doubt that his tweets are genuine, there is an assumption that if you tweet you are there and ready for a ‘conversation’ (isn’t that the point of social media?).
- If your followers truly value your tweets, they will seek them. You don’t need to pester them.
- You’re just adding to the clutter you are trying to avoid.