Put the effort in

There are many things I like about Social media, but this is not one of them

The top two discussion from one of my LinkedIn groups are all about ‘Let’s all swap Twitter accounts and FB company pages etc, etc’.

Maybe it’s just me but that’s just a scattergun approach.  You may get lucky with one but you’ll get a whole load of crap. It is trying to create followers and contacts for the sake of it.  It is purposeless.

Social media works because it connects people with common interests and who will mutually benefit from that connection.  It should be personal but this type of things makes it impersonal and spam.

The other issue I have is that it clogs up the discussion boards on LinkedIn which has driven me away from groups.  I want to take part in discussions but not if it take me having to trawl through 15 of these ‘discussions’ and people who merely share links without offering their perspective – again, it is spamming the discussion board.

If you want to create meaningful relationships online then put some effort in – explain why people should want to connect to you or take part in your discussion.

Otherwise you’re not part of the solution, you’re creating a problem.

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