Live by the sword, die by the sword

Today I read something that really got my goat.

Groupon, the current darling of ecommerce has decided to slam their agency over their SuperBowl ads.

Now, you can feel however you please about the ads – some people have found them offensive, others not.  I’m on the side of they’re crap – they’re not really funny (as they are trying to be) and they’re not clever.  They say very little to me (and I’ve used Groupon here in the UK).

What I object to is the blame being laid solely at the door of the agency.

Mr Mason says “…we turned off the part of our brains where we should’ve made our own decisions.  We learned that you can’t rely on anyone else to control and maintain your own brand.”  I’m sorry, but where the hell were Groupon’s marketing team when this was being developed?  Who approved it? And if no one at Groupon approved them, then they deserve what they get.

As a CEO, Mr Mason should be big enough to admit that the company made a mistake running such a sh*t campaign. What message is that sending to its employees?  And, why would any other agency want to work with them now, if at the first hurdle they’re just going to roll over on you?

At agencies we talk a lot about being our clients’ partner not their supplier but that has to go both ways.  A client needs to trust their agency and an agency must trust that the client is working with them, not against them.

Agencies are not perfect – like everyone else we screw up at times, but we know when to own up.

So, Groupon… MAN UP & SHUT UP!


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