The internet is essentially an all you can eat buffet. You can choose one of two strategies – try everything in small portions or stick to one or two dishes but devour those.
I think most people are probably the former rather than the latter. The effect of this is that the attention span for most people is much shorter and therefore everything needs to be communicated in a way that is consumed much quicker – often to the detriment of detail.
We’re now more aware of everything happening around us, but less aware of the context surrounding it.
One very visible exponent of this is the arts. I first thought about this when I read this Wired review of Radiohead’s latest album. But this has also extended to print with the rise (in the UK) of free sheets and fall of ‘mainstream’ papers, resulting in the launch earlier this year of the i newspaper – a condensed daily version of the Independent. It is also happening in film and TV, with more and more TV productions having large movie-like budgets (e.g. Lost, Boardwalk Empire) and greater and greater advertising support. These industries tend to be driven by consumer behaviour rather than drive it, so it would suggest that this is true.
What strategy do you follow? Are you an experimenter or do you stick to just a select few dishes?