But sometimes even the best will in the world is not enough to make it work – whether it is bad timing, the wrong perceptions of customer wants/needs or the competition have thrown you a curve ball.
Other times they are simply monumental screw ups – some the of the best translation screw ups are captured here
Seth Godin also explored a few in this video
It’s always difficult to objectively assess something when you are so close to its creation. The lesson here is – get a fresh pair of eyes on it before you make anything ‘live’!