Is blogging still relevant in B2B?

Social media marketing continues to dominate business press coverage about marketing plan trends for 2011.

However, much of it focuses around Twitter, LinkedIn and Facebook.  But what about the more ‘traditional’ web2.0 activity of blogging.  This discipline seems to have been somewhat forgotten in favour of the afore-mentioned vehicles.

Blogging is still one of the, if not THE, most important social media discipline for B2B business.  There are a couple of reasons for this:

  1. They allow companies to promote their message without being hampered by word limits – see this CBSNews article for a perspective on this.  This means people find it easier to take part.  Using technology like Twitter requires you to be able to condense your thoughts into 140 characters which not everyone can do (or feels they can do)
  2. They promote thought leadership / perspective for businesses – why people should listen to you, how you’ll make/save your clients money
  3. They can be an end destination from the likes of Twitter, LinkedIn or Facebook or the beginning of a user journey into your website.

Tom Peters and Seth Godin agree that blogging is still important

So, make sure this is part of your social media strategy for 2011.  If you need help in getting started then read this ebook.

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