Geolocation and tagging has become one of the hot topics around social networking.
As with most social networking sites, the application in a B2C environment is clear to see, but what about B2B? I started thinking about this whilst working on a project that involved ReachLocal (a more regionally targeted version of PPC).
I can think of only two instances where Geolocation could come into play for B2B companies:
- If you provide a service (and have a business model) whereby you need to have several branches (think Reed offices, Big Yellow storage or Screwfix) to reach your customers.
- If you have a 3rd party distribution network that is geographically spread (think Vaio resellers or telephony solutions)
One of the reasons for the success of Foursquare etc is the ‘Check-in’ and the potential for deal to be offered to repeat customers. This is absolutely something that companies could and should look at.
Beyond this, I’m struggling to see it being applied in B2B. So the question is, will B2B companies get behind this and will it work?
I’d be interested in your thoughts/experience for more applications of Geolocation in a B2B market.