Ogilvy – lessons in advertising that sells

Came across this ad for O&M from David Ogilvy.  I think it is from the 60s but some of the lessons are still pertinent today.  If you click on it you should be able to blow it up big enough to read but here are my choice quotes

A promise is not a claim, or a theme, or a slogan. It is a benefit for the consumer.

It takes a BIG IDEA to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action.

Big ideas are usually simple ideas.

Nobody was ever bored into buying a product.

The pursuit of creative awards seduces creative people from the pursuit of sales.

Most advertising campaigns are too complicated. They reflect a long list of marketing objectives.

A analogy about advertising

Since advertising is expensive – and difficult to do well – the cost of advertising is also a virtual engagement ring proffered to the potential consumer; the upfront expense entailed being proof of long-term commitment to the product, the brand and the relationship.

Rory Sutherland – Wired UK May 2013

The uber-boss talks Twitter

My CEO, Ronan Dunne, has been talking about Twitter and it’s value to him and to the company as a whole.

Whilst I don’t necessarily believe that every company needs to be on Twitter for O2 I think that it is a necessity given the business and category we are in.  I am pleased we have that level of understanding, C-level buy-in and commitment to it.

Here are the words from the big man:

Lovely piece of graphic design

Probably one of the simplest, cleanest and most brilliant ways I’ve seen of displaying digital presence