Deceptive typography

I know I tweeted this last night but it was too good not to put it up here as well.

This is a wonderful display on how typography can make ads seems cleverer

ty·pog·ra·phy

[tahy-pog-ruh-fee]  Show IPA

noun

1. the art or process of printing with type.

2. the work of setting and arranging types and of printing fromthem.

3. the general character or appearance of printed matter.

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